Fueling the Energy of Shred415

I supported the development of high-impact marketing visuals across digital, retail, and promotional channels. I focused on translating their energetic fitness culture into bold and engaging designs that were used across all of their franchise-based studio locations nationwide.

Junior Graphic Designer

Campaign and marketing design

Social media graphics

Apparel and merchandise design

Retail and promotional materials

Brand and campaign support
Fitness brands thrive on energy and community. Our creative approach focused on bold visuals and motivational messaging that captured the intensity of the HIIT workout experience, while also maintaining consistent branding across the multiple studio locations.
Produced marketing visuals used across 37+ studio locations nationwide

Designed assets for web, social, apparel, OOH, and in-studio promotions

Increased audience engagement by ~20% through compelling visual content

Helped revitalize the B&T sub-brand, developing simple brand standards and content systems
Adobe Illustrator, Adobe Photoshop, Adobe InDesign