Fueling the Energy of Shred415

Shred415 is a HIIT fitness boutique built around community, competition, and energy that expands way past your comfort zone. I supported the development of high-impact marketing visuals across all digital, retail, and promotional channels, translating that culture into bold and consistent creative used across all of the franchise studio locations nationwide. The challenge was to keep the brand feeling cohesive and charged across 37+ independently operated studios, energetic enough to match the in-studio experience, and flexible enough to work across social, print, apparel, and OOH without losing its edge.

Graphic Designer

Produced in collaboration with the in-house design team

Campaign & marketing development

Apparel & merchandise design

Retail & promotional material generation

Brand design concepting & execution
The challenge with franchise fitness brands is consistency without rigidity. Even though each Shred415 studio operates locally, the brand still needs to feel cohesive across all of them. Our creative approach focused on pairing bold, high-energy visuals with motivational messaging that could flex for local promotions and still feel unmistakably Shred415.
Produced high-impact marketing visuals deployed across 37+ franchise studio locations nationwide

Designed omnichannel marketing assets for web, social, OOH, and in-studio promotions, including lululemon apparel collaborations

Increased social media audience engagement by ~20% through bold, fitness-forward visual content

Helped revitalize the brand's visual presence by working within and evolving the existing content and design systems
Adobe Illustrator, Adobe Photoshop, Adobe InDesign