AIMING HIGHER WITH FOLLETT

At Follett Higher Education, I co-led creative execution for the omnichannel marketing campaigns, supporting thousands of collegiate bookstores across North America. The scope included retail, print, digital channels, and more. I produced high-volume assets that aligned with each campus identity, while also maintaining brand consistency across the large-scale seasonal campaigns as well.

Graphic Designer

Produced in collaboration with the in-house design team

Omnichannel campaign creative

Print, retail, & digital marketing assets

Seasonal & partnership brand development

Template & production system design
At scale, consistency and relevance are usually in tension. With 2,700+ bookstores across hundreds of campuses, the challenge was building and growing a system that is flexible enough to reflect each school's identity and seasonal rhythms, without fragmenting their overall brand. A template and asset system was the solution that standardized the structure, while also leaving room for campus-specific customization as well.
Produced creative supporting 2,700+ collegiate bookstores across North America

Designed seasonal and campus-specific marketing campaigns

Collaborated with brand partners including Apple, Nike, lululemon, adidas, and Peter Millar

Built scalable templates and asset systems that improved production efficiency by ~15%
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects, Adobe Firefly