AIMING HIGHER WITH FOLLETT

I co-led creative execution for Follett Higher Education's omnichannel marketing campaigns supporting thousands of collegiate bookstores across North America. The work included retail, print, and digital channels, producing high-volume assets that aligned with campus identities, while also maintaining brand consistency across large-scale seasonal campaigns.

Graphic Designer
Omnichannel campaign design
Print, retail, and digital marketing assets
Seasonal campaign development
Brand partnership creative
Template and production system design
College retail environments require creative that feels both nationally consistent and locally relevant. By adapting visuals to reflect individual campus identities and seasonal trends, campaigns could better connect with students, while also maintaining strong brand standards across thousands of stores.
Produced creative supporting 2,700+ collegiate bookstores nationwide

Designed seasonal and campus-specific marketing campaigns

Collaborated with brand partners including Apple, Nike, Lululemon, and Adidas

Built scalable templates and asset systems improving production efficiency by ~15%
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects