AIMING HIGHER WITH FOLLETT

At Follett Higher Education, I co-led creative execution for the omnichannel marketing campaigns, supporting thousands of collegiate bookstores across North America. My work included retail, print, and digital channels. We produced high-volume assets that aligned with all of the campus identities, while also maintaining brand consistency across the large-scale, seasonal campaigns.

Graphic Designer
Omnichannel campaign design
Print, retail, and digital marketing assets
Seasonal campaign development
Brand partnership creative
Template and production system design
College retail environments need creative that feels both nationally consistent and locally relevant. Students connect better with the campaigns when visuals are adapted to reflect each of the individual campus identities and seasonal trends, all while the strong brand standards are being maintained across all the stores.
Produced creative supporting 2,700+ collegiate bookstores nationwide

Designed seasonal and campus-specific marketing campaigns

Collaborated with brand partners including Apple, Nike, Lululemon, and Adidas

Built scalable templates and asset systems improving production efficiency by ~15%
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects