A fresher taste of vizzy

Vizzy Hard Seltzer lacks a distinct visual identity in an oversaturated hard seltzer market that is defined by muted palettes and interchangeable messaging. I wanted to reposition them as an expressive, social-first brand by shifting focus from product attributes to personality. This system replaces category-standard minimalism with a high-energy brand presence by transforming flavor into an interactive experience.

Lead Designer

Campaign concept development

Visual direction

Layout & typography

Marketing and promotional graphics

Brand-aligned asset design
In a category built on flavor, most brands treat flavor as a label, not an experience. This causes products to become visually interchangeable and easily forgettable in both retail and social environments. The opportunity was to make flavor feel tangible/expressive, giving it a form that people can recognize, engage with, and share. This helps their target audience, young adults, to discover Vizzy's unique, bold-flavored products.
Developed a playful visual language that gives each flavor a distinct and translatable personality

Revitalized a cohesive packaging system with boldness and clarity across multiple SKUs for a strong shelf presence

Built a campaign system that positions Vizzy as a social object, something people bring, hold, and are seen with across digital and real-world settings

Extended the brand into experiential and high-visibility touchpoints like collectible merch (stickers, tote bags), basketball arena LED boards, and a branded pop-up bar
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects