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Vizzy

A fresher taste of vizzy

A vibrant new concept for a brand known for bold flavor combinations and bright packaging, now with the ability to finally stand out on shelves! The existing packaging was very "90's" coded. The rebrand has modern themes, playful color, and expressive typography to reflect the brand’s lively personality. 

  • Lead Designer

    • Campaign concept development

    • Visual direction

    • Layout & typography

    • Marketing and promotional graphics

    • Brand-aligned asset design

  • The hard seltzer category is crowded with minimal, neutral branding. Vizzy differentiates itself through bright color, dual-fruit flavors, and a playful tone that makes the packaging instantly recognizable. The design approach leaned into that bold personality to create graphics that feel energetic, modern, and attention-grabbing, without looking tacky.

    • Developed a bold visual concept inspired by the brand’s vibrant personality

    • Created eye-catching campaign graphics using color and playful typography

    • Explored marketing visuals adaptable across digital and social channels

    • Reinforced the brand’s energetic tone through expressive design elements

  • Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects

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