PRODUCT SYSTEM
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EXPERIENTIAL DESIGN
CAMPAIGN & MEDIA
A fresher taste for vizzy
Vizzy Hard Seltzer had bold colors and loud visuals, but no design sensibility holding them together. This caused an aesthetic that feels cluttered in an already oversaturated market. Rather than strip that energy away, the goal of the rebrand was to channel it with intention, giving their existing boldness some structure, so flavor becomes something people can actually love, feel, share, and engage with.
In categories built on flavor, most brands treat flavor as a label, not an experience. The product becomes visually interchangeable and easily forgettable in both retail and social environments. The opportunity here was to make flavor feel tangible and expressive, giving it a form that its consumers can recognize, engage with, and share. The goal of the rebrand was to give young adults a reason to actually reach for Vizzy, not just recognize it.
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Developed a playful visual language that gives each flavor a distinct and translatable personality
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Revitalized the packaging system with cohesion, modernization, and clarity across multiple SKUs for a stronger shelf presence
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Built a campaign system that positions Vizzy as a social object: Something people bring, hold, love, and are seen with across digital and OOH settings
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Extended the brand into experiential and high-visibility touchpoints like basketball arena LED boards and a branded pop-up bar
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Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premiere Pro, Adobe After Effects, Adobe Firefly
