A fresher taste of vizzy

Vizzy Hard Seltzer has bold colors and loud visuals, but no design sensibility holding them together. This causes an aesthetic that feels cluttered in an already oversaturated market. Rather than strip that energy away, the rebrand channels it with intention, giving their existing boldness some structure, so that flavor becomes something people can actually love, feel, share, and engage with.

In a category built on flavor, most brands treat flavor as a label, not an experience. The product then becomes visually interchangeable and easily forgettable in both retail and social environments. The opportunity here was to make flavor feel tangible and expressive, giving it a form that its consumers can recognize, engage with, and share. The goal was to give young adults a reason to reach for Vizzy, not just recognize it.
Existing Branding
Developed a playful visual language that gives each flavor a distinct and translatable personality

Revitalized the packaging system with cohesion, modernization, and clarity across multiple SKUs for a stronger shelf presence

Built a campaign system that positions Vizzy as a social object: Something people bring, hold, love, and are seen with across digital and OOH settings

Extended the brand into experiential and high-visibility touchpoints like collectible merch, basketball arena LED boards, and a branded pop-up bar
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premiere Pro, Adobe After Effects, Adobe Firefly, Google Nano Banana 2

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