A New Coat for Sherwin-Williams

For many younger consumers, paint is an expression of identity, rather than just a home improvement task. Sherwin-Williams possess unmatched technical authority, but its functional brand experience can feel intimidating to design-interested hobbyists. My goal was to bridge this gap by evolving the brand into a culturally current/aspirational guide that remains a trusted partner for pros, while also becoming an accessible stylist for consumers.

Senior Designer

Campaign concept

Art direction

Layout and typography

Marketing design

Branding
Home improvement and design are no longer limited to a single demographic. A modern visual approach allows Sherwin-Williams to speak to a wider audience including homeowners, designers, hobbyists, and professionals. This then depicts the brand as contemporary, approachable, and design-forward.
Repositioned Sherwin-Williams as a more design-forward brand that appeals to interior design enthusiasts and non-professionals, while maintaining credibility with existing professionals

Refined the identity/color system to feel more contemporary and relevant across physical and digital touchpoints

Designed a clear packaging and retail experience that supports ease and inspiration

Extended the brand into digital tools, campaigns, and experiential environments to show how they can live as a trusted paint brand and modern design resource
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects