MAKE IT MOTOROLA

I led creative development for high-volume global marketing campaigns, supporting new product launches and customer lifecycle engagement. My job included email, web, social, and campaign systems in order to solidify the brand consistency, while also delivering performance-driven creative across millions of customer touchpoints.

CRM Email Designer

Art direction and campaign design

UX wireframing and layout development

Marketing and product launch creative

Cross-channel campaign execution

Organic/paid social media posts, stories, and reels
Large-scale global campaigns require a balance between strong brand storytelling and performance-driven design. Campaigns can maintain consistency by building scalable creative systems and testing design variations, while also improving engagement across many digital channels.
Led design for CRM lifecycle marketing campaigns, reaching 1B+ in annual emails

Produced different creative systems that supported multiple NPIs

Collaborated on campaigns with FIFA, MLB, NBA, Google, Paris Hilton, Swarovski, and more

Contributed to campaigns generating 12M+ sessions and ~$13M in revenue
Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, Adobe After Effects, Adobe InDesign, Adobe Experience Manager, Adobe XD, Figma