MAKE IT MOTOROLA

At Motorola Mobility, I led creative development for high-volume global marketing campaigns by supporting new product launches and customer lifecycle engagement. I produced email, web, social, and other campaign assets at a large scale in order to maintain brand consistency, while also delivering performance-driven creative across millions of customer touchpoints.

Digital Designer

Produced in collaboration with the in-house design team

Art direction & campaign design

Sole CRM email designer

Marketing, partnership, & product launch creative

Organic/paid social media posts, stories, & reels
At the scale of 1B+ emails per year, every design decision compounds. The challenge was building and growing creative systems flexible enough to support dozens of product launches and partner campaigns, including FIFA, NBA, MLB, Google, and more, while also maintaining a consistent premium brand voice across all mediums. The work was also about relevance because partnering with the right collaborators and leaning into cultural moments was integral to reposition Motorola as a brand that people still love to engage with. Scalable templates and tested design variations were also essential to making all the work without sacrificing quality.
Led design for CRM lifecycle marketing campaigns, reaching 1B+ in annual emails

Developed creative systems supporting multiple new product launches

Collaborated on campaigns with FIFA, MLB, NBA, Google, Paris Hilton, Swarovski, and more

Largely contributed to campaigns generating 12M+ sessions and ~$13M in revenue
Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, Adobe After Effects, Adobe InDesign, Adobe Experience Manager, Adobe XD, Figma, Google Gemini Nano Banana 2, OpenAI ChatGPT 1.5