HERE FOR HAIR LIKE CONAIR
At tms, we were tasked with refreshing Conair's Amazon presence to align with their new brand VI. The goal was to modernize the main storefront, category pages, primary and secondary PDP graphics, and A+ and Premium A+ content across 60+ SKUs to strengthen their reputation on one of their main platforms with subtle yet impactful adjustments, such as incorporating category-specific treatments and intentional color usage. In the end, the content felt much more cohesive, accessible, and mobile-first, launched just in time for Prime Day which led to record-breaking sales. Check it out here!
PDP Designer
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Produced in collaboration with the in-house design team, post-production agencies, & external photographers
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Led the full storefront & category page redesign
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Primary & secondary PDP graphics & retouching
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Premium A+ & A+ content design
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Cross-functional team collaboration with Conair stakeholders, marketing operations, copywriters, account directors, strategists, & art & creative directors
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With 60+ SKUs across multiple product categories, consistency is everything, especially alongside a fresh rebrand. Conair's Amazon presence needed to feel cohesive across a large and varied product catalog, while remaining accessible and optimized for mobile-first shoppers. In addition, rather than applying full-strength brand colors sporadically, we decided to use intentional tints and category-specific treatments to create differentiation and visual hierarchy at scale. Heat mapping via Vizit was also used to analyze performance and identify which design approaches resonated the most to inform our decisions throughout the process.
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Redesigned the main storefront and hair, home, and beauty category pages independently, while also creating A+ and Premium A+ content across 60+ SKUs
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Produced primary and secondary retouched PDP graphics for the full product catalog, including Scünci
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Introduced intentional and category-specific treatments to create a more sophisticated, scalable visual system
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Designed with a mobile-first, accessibility-driven approach throughout, launched just in time for Prime Day, driving increased sales and revenue
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STOREFRONT PAGE & BEAUTY CATEGORY
HAIR & HOME CATEGORIES
