BEAUTY AND THE BABYLISSPRO

During my time at tms, we were tasked with redesigning BaBylissPRO's Amazon presence, which had become misaligned with their refreshed visual direction. Our goal was to modernize the main storefront, category pages, Premium A+ and A+ content, and primary and secondary PDP graphics for 60+ SKUs so the branding could feel more cohesive and appealing to their target audience. It launched just in time for Prime Day, which led to record-breaking sales. Check it out here!

PDP Designer

Produced in collaboration with the in-house design team, post-production agencies, & external photographers

Brand identity alignment & implementation

Full storefront & category page redesign

Asset refinement & retouching

Cross-functional internal & external team collaboration
Amazon stores are often underestimated as a main brand touchpoint, but for a premium styling tool brand, the digital shelf is where many purchase decisions are made. BaBylissPRO's existing pages weren't accurately communicating and depicting the quality of their products. We had an opportunity to close that gap, bringing the storefront in line with the brand's professional positioning while still adhering strictly to Amazon's guidelines to ensure a more cohesive, conversion-ready experience.
Previous Storefront Page
Redesigned the brand storefront and styling and grooming tools category pages independently

Launched refreshed pages in time for Prime Day, driving increased sales and revenue

Aligned the storefront and categories with the updated brand direction to create a more premium and cohesive Amazon presence

Cross-functional team collaboration with BaBylissPRO stakeholders, marketing operations, copywriters, account directors, strategists, and art and creative directors