IT'S GAME TIME WITH FIFA X MOTOROLA
As part of Motorola's FIFA World Cup 2026 and FIFA Club World Cup 2025 partnerships, I developed campaign creative with Motorola's new rebrand spanning paid and organic Meta posts and stories, emails, registration pages, retouched photography, and more, bringing the collaboration to life across digital channels for billions of fans worldwide. The campaign extended into Total Wireless retail activations, with creative concepts presented directly to TW leadership in order to support in-store FIFA Motorola displays.
Lead CRM Designer
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Produced in collaboration with the in-house creative team, post-production agencies, & external photographers
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Sole CRM designer, while also mentoring interns
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Meta posts & stories, campaign emails, & registration pages
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In-store retail display concept creation
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Color correction & retouching
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Partnering with a global property like FIFA means designing for billions of fans across cultures, languages, and markets simultaneously. The creative challenge here was building campaign assets flexible enough to support both broad awareness and product-specific moments, from sweepstakes to retail activations, while keeping Motorola's brand voice premium and consistent throughout. Every touchpoint had to feel like it belonged to the same campaign world, whether a fan saw it on their feed, in their inbox, or in a carrier store.
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Developed end-to-end campaign creative for Motorola's FIFA WC 2026 and FIFA Club WC 2025 partnerships, while also training interns
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Designed across paid and organic social, email, registration pages, retail concepts, and more in a single campaign
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Spearheaded concepts presented directly to Total Wireless, Motorola, and Lenovo leadership for in-store FIFA Motorola displays
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Contributed to partnership campaigns featuring the new Motorola brand VI, reaching billions of FIFA fans worldwide
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The FIFA campaign alone generated approximately $3M in revenue over a 6-week World Cup push. The modular template approach I developed and implemented became a scalable asset for the broader partnership program, enabling the NBA and Swarovski campaigns to launch ~40% faster than previous efforts. All-in-all, these four brand partnerships specifically drove $13M+ in revenue within the year, demonstrating both the creative and operational impact of a well-architected CRM design system.
PAID META POSTS & STORIES
ORGANIC SOCIAL POSTS
FULL EMAILS/BANNERS/REGISTRATION
Tw RETAIL CONCEPTS
