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IT'S GAME TIME WITH FIFA X MOTOROLA

As part of Motorola's FIFA World Cup 2026 and FIFA Club World Cup 2025 partnerships, I developed campaign creative spanning paid and organic Meta posts, stories, emails, registration pages, and more, bringing the collaboration to life across digital channels for billions of fans worldwide. The campaign extended into Total Wireless retail activations, with creative concepts presented directly to TW leadership in order to support in-store FIFA Motorola displays.

  • Lead CRM Designer

    • Produced in collaboration with the in-house design team, post-production agencies, & external photographers

    • Concepted & produced Meta posts & stories, while also mentoring interns as the sole CRM designer

    • Designed campaign emails & registration pages, supporting FIFA product launches & fan engagement

    • Contributed creative to TW FIFA Motorola retail display concepts presented to TW, Motorola, & Lenovo leadership

    • Supported retouching across NA FIFA partnership photography

  • Partnering with a global property like FIFA means designing for billions of fans across cultures, languages, and markets simultaneously. The creative challenge here was building campaign assets flexible enough to support both broad awareness and product-specific moments, from sweepstakes to retail activations, while keeping Motorola's brand voice premium and consistent throughout. Every touchpoint had to feel like it belonged to the same campaign world, whether a fan saw it on their feed, in their inbox, or in a carrier store.

    • Developed end-to-end campaign creative for Motorola's FIFA WC 2026 and FIFA Club WC 2025 partnerships, while also guiding interns

    • Designed across paid and organic social, email, registration pages, retail concepts, and more in a single campaign

    • Created concepts presented directly to Total Wireless, Motorola, and Lenovo leadership for in-store FIFA Motorola displays

    • Contributed to partnership campaigns reaching billions of FIFA fans worldwide

  • Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe InDesign, Adobe Experience Manager, Figma, Adobe Firefly

PAID META POSTS & STORIES

ORGANIC SOCIAL POSTS

FULL EMAILS/BANNERS/REGISTRATION

TOTAL WIRELESS RETAIL MOCKS

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