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GOLD'S GYM

In my design program, I revamped Gold's Gym branding to make it more inclusive and appealing to a broader range of fitness enthusiasts. The previous branding felt plain, and exclusive, catering mainly to "strong men" stereotypes. To address this, I made changes to create a more inclusive feel. The outcome is a brand that welcomes and resonates with a diverse audience who share a passion for exercise.

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